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The above is a Cyrilic script which means, "What's in a name? That which we call a rose by any other name would smell as sweet." These words form part of Juliet's sonnet of the 17th century Shakespearean lovers' tragedy. In it, she lamented that Romeo's name did not take away from his seemingly perfect character in the same manner that changing the name of a rose will not make it smell less pleasant. Can we apply the same reasoning to the efficiency and effectiveness of our Air Navigation Service Providers (ANSPs)? Is an efficient ANSP the same as an effective ANSP? Does it matter if we use these terms interchangeably to describe our ANSPs?
